Virtuolo — Changing your Vision.
Author:
Divyansh Palia
Value proposition
Virtual Reality …A term which gained its popularity in 21st century , got a near 19% increase in the year 2020 . Major companies are making its way towards virtual reality but missed the point of its price, Well we aim to change that here , Let me tell you what virtual reality really is before proceeding with my idea with you.
In Uncomplicated Manner:
Virtual reality is a simulated experience that can be similar to or completely different from the real world.
Virtual Reality being expensive term in 2020 is really important as it is used by entertainment as well as healthcare teams to perform any close operation, and got its popularity by hardcore gamers and no need to say this but it is going to be in fit interests of everyone.
Virtual Reality is now expressed by VR boxes which are pretty expensive in the market coming with a disadvantage of being delicate on handling and it is important when issued in hands virtual reality boxes handled carefully.
Solution
While the chaos in market Virtuolo brings you different experience to your virtual reality journey in short Virtuolo gifts you a cheaper , rigid and mass product as VR box , let me take you on a tour where we explain our product throughly , I request you to fasten your seat belts. 🚀
Basic Idea
With our product we bring 3d printed headset into the market . 3D printing cuts the cost by 60% in comparison to reality headsets available in the market. The Huge cut in cost would attract our customers as a gamer , health professional and basic audience won’t be able to afford the headsets by big companies such as oculus and google and would love the alternative with same quality and price if available.
Secondly we create a platform as a website or an application which converts your normal MP4 videos to VR compatible 360* videos which can be watched on either Virtuolo’s or any other headset .
Ideal working
So for the first time when users open our website or App they get to see a ecommerce portal where they can purchase our products or explore more about VR boxes , sliding down they can read news about virtual reality in current days or they can navigate to the converter where they can upload their MP4 or .mvi and convert them to VR360* after the conversion users can download or watch them online.
Machine Learning Meets Virtual Reality !!!
Virtual reality with machine learning can turn tables up in the game. Have a picture where you can wear your headset and talk to people about it something which reads text and convert them to the language you understand . Defence with VR changes the whole scenario of the battleground , A soldier can map real time options and create virtual plans which can be shared over technology and saves time.
Machine learning being implemented in Virtual reality can be a boon for industry as one can objectify real time objects and with Augmented technology place and check real time things with proper scenario.
Implementing machine learning to virtual reality : Machine learning gives the freedom to….
a. Create things inside a VR headset and do virtual implementations while wearing your headset using Augmented Reality .
b. One can look and judge how a sofa will look in his living room .
c. A soldier can do real time mapping measure distance and attempt virtual plans while sitting on one side of battle ground.
d. Doctors can perform efficient surgeries while wearing headset which shows the patient through body camera’s.
e. Headsets are a good use in cinemas while watching your favourite 3D movie while you feel shocks and surround sound created by Virtuolo’s VR headsets giving you experience as if you are in the movie …well think about it again ;)
This isn’t it , VR with Virtuolo creates numerous opportunities which are yet to be explored.
Relevant Products in the Market :
Augmented and Virtual realities are well known by now in 2020 so not disturbing the basic design Virtuolo goes making this technology cheaper and affordable to use by anyone ,anywhere.
Oculus VR and Google AR/VR are some of the tough competitors we got but the model of 3D printing the segments is hoped to jump through these companies when it cuts of product cost keeps up the binary idea and comfort of headset.
Market Demand
Direct Customer
We strive to reach a higher quality of Virtual reality environments.
Why would they choose Virtuolo:
- To be able to get a good quality headset for them which is reliable to their pockets.
- First element to capture is gaming audience. 90% of gaming enthusiasts use social media platforms for their live streams of games and advertising the product their will catch their eye and take the product sales up. And as soon as product becomes popular it just relies as status symbol and everyone wants it !.
- Secondary Virtuolo wants its products to reach towards professional usage so that it brings ease to people. We want a market which understands the importance of VR in its field and wants it . Virtuolo advertises it on platforms such as Open defence events and numerous events on stage.
- Minimum charges of transportation and cheapest ever 3d material makes Virtuolo a profitable object . On every VR headset we deliver Virtuolo earns 15% profit on it . On every click on our website Google Adsense pays us 40% of profit they makes.
- Market Cap:
- | VR interest rose to 19% in 2018–19 .
- | 3,75,00,000 VR’s Already serving the market .
- | VR Technology has gained widespread recognition and adoption over the past few years.
- | Customers, who’s life we can impact. such as deaf and tourists who can convert the language using our product
CRM models to Grow our market
We are going to use a dedicated CRM or Customer relations model to initiate the market growth for our company here we acquire, activate and form a viral loop of marketing , let me give you a look at our marketing strategies.
Marketing Strategy:
So the marketing strategy includes social media marketing , As VR box being a youth’s interest we cover the area where we can find as much as possible Audience or the Gen-Z . We use Social media tools to Advertise and believe in mouth publicity once the product starts to gain its popularity . Referrals and cross sells gives boost to our product.
Prototype and App vision
Product Quality
In order to catch success our products should touch the standards of the high end companies producing virtual headsets .
Parameters on which we consider to focus on :
- Quality viewing : A good HD lens will be taken in use while manufacturing our product. While the screen would be non frictional “Wide Gamut CCFL” which takes care of adaptive viewing of colours.
- Comfort : A customer’s comfort towards the product gives success to the product , Unlike others good quality bands with fibre cushioning will be applied on the headsets , the bands would be adjustable so that no pain is felt on the head or ears.
- Weight : Thanks to 3D printing, So that we are producing lightest VR ever ! So keep on your headsets until your favourite movie ends.
- Rigidity : long life and good quality sensors make Virtuolo unique as Virtual headsets being very fragile in its build you can go rough with virtuolo’s headsets or take it to tougher levels we don’t fear it .
Technologies Required
The Mobile App and website will be developed using the following Technologies: ( Software )
- Flutter
- Database: PostgreSQL or MySQL
- Docker
- Django, Python
- CSS, HTML
- React (Optional)
- Bootstrap
Technologies for VR box used: ( Hardware )
- Augmented Reality via Python using machine learning algorithms
- CAVA
- Visual development tools for real time object mapping
- C/C++
- 3D modelling using binder
The Company will use an optimised OCR for Reading and analysing texts written and convert them through language translator and show the output on the screen in the headset.
Revenue Model
We expect our highest revenue by our beloved VR box customers. 3D printed Vr’s will give a good hold to revenue we expect 40% profit on each product and the total holds 50% of revenue in our Business model.
Website traffic brings us the 20% of our total profit.
Partnerships
Partners are welcomed with open hands we expect following audience as our valuable partners , dedicated discount and special arrangements will be done on and in the product according to demand by authority.
- Hospitals : Our product can be used in close surgeries with cameras and precise precision to surgeon , and anytime in Training Medical Students.
- Cinemas : VR with integrated pressure sensors and surround speakers will change the way you watch any 3D movie .
- Schools : Our product can be used
- Defence : Our soldiers on the borders can use this technology to Map real time defence ground scenarios and take action upon it and create virtual parks according to their battlefields which helps them to analyse and practice , virtual reality based simulators mimic the real motions of a vehicle, thus helping to prepare troops for actual field experience
- Gamers : VR headsets are famous among the gamers , partnerships with live streamers will be accepted with better audio and vision quality.
- Managing and Treating Anxiety Disorder.
- Training on Social Cognition to Manage Autism
- Tourists / language precision : Any individual can use Virtuolo’s VR as a translator to them and can convert any language to his native in some fraction of time.
Etc , etc………
Cost and Budget
Estimated budget / Working budget
Budget being most important in a start-up our companies works like this financially.
Web / app development buying the domain : 1499rs/ year
3D printer with software : 17,999
3d binder : 999
10 Earpieces and lens : 4000
Strings for printer : 1999
Software Development : 2999/ year
These are the prices required to run the company per month.
Prices which will be offered to the customers are as follows :
* Website and application based softwares will be
free of cost to everyone .
* 3D VR headset made by Virtuolo ( all sizes ) :
599 rupees ( cheapest ever )
* Download 3D movies from OTT ( over the top media ) from Virtuolo’s website : prices according to OTT media with 5% internet handling charge.
* Custom headsets for defence and architecture :
prices will vary accordingly.
Note: Prices are in Indian Rupees INR.
Management and Growth costs
Outreach and advertising :
- Social media : 10%.
- Tele ads : 15%
- Print media : 5%
Staff : 20%
Maintenance :
- 3D printer : 5%
- material : 5%
Delivery :
As per delivery company : 20%
Storage : 10%
Cost of money, Taxes
“Services provided will be taxed as per government of India rules and regulations.
Risk Analysis
As a startup we expect failures. We accept the fact that most of the time things wont go what we want them to be. And as a foreseen obstacle we analysed and solved the dilemma’s facing by our company.
As we take baby steps towards success the possible risks are;
- Failure of 3D models : 3d files uploaded on our website may get printed wrong and faulted sized headsets are created.
Sol : To solve this we will shrink and melt down the faulted VR and re-create it into strings and print them in the right way to be shipped.
- Unavailability of materials : Materials such as printer strings may go unavailable at some moments to conquer them we use backup 3d strings made out of recycled plastic and lens can be used for driving out the dilemma.
- Software bugs : Software bugs are common things to experience and to vanish them debuggers with instructions are used and regular updates would be given on it.
- A Customer care helpline would be arranged for people having any kind of problem with our services.
- An Unexpected competition by big firms with duplicating our idea .
Milestones and timelines
This Gantt states our time to time implementations on Virtuolo.
Testing to delineate a point in a project schedule.
Around 10 days of our planning we include software customisation , delivery partners planning and with it we start implementation of our product , trial and test runs are given in order to completely produce a flawless output.
Web and Application are designed and launched after 3 weeks of development and trial run.
We try and hope to achieve and establish a strong foundation leading with building blocks of company and growing it towards heights.
We thank you to give us your valueable time in perusal of this blog .
In Virtuolo we invite you to come and have a dive with us to the amazing world of Virtual reality.
